Don't take your eyes from it! The  beacon of value shines brightly, but typical management cannot seem to stay focused on it. Management would rather focus on accounting anomalies and the daily "to-do" list than building proprietary tangible and intangible assets. It is not about revenue and profits -- it is all about building value!  A value focus connotes long-term comparative advantage and sustainability, and these lead to economic abnormal profits and, consequently, value creation.